On January 16th of 2018, the BitConnect platform sent shock waves throughout the Cryptocurrency community when it announced that it would no longer be continuing it's Referral Program or it's "Lending Platform", a feature where users could sell their Bitcoin (BTC) to purchase BitConnect Coin (BCC) and were able to "Loan" their BCC to a proprietary "Trading Bot" that would pay out daily returns, titled "Interest", based on it's performance in the market place.

While the BitConnect did then, and does now continue other features such as online wallet access, staking, an exchange and others, the reality is that the Lending Platform truly became the main draw for a great number of users who became interested in the platform. While BitConnect never a guaranteed 1% daily return on investment, 6-month averages hovered around 0.90% with some daily returns above 1% and some daily returns being a flat 0.00%.

Despite not being able to see the Trading Bot in action, with only verbal claims of it's details stated on the internet in the form of YouTube videos which have since been deleted by the promoter who posted them, many new investors put their hard earned money into this platform as the ideas of "having your money work for you", a daily near-1% return, and being wealthy within 1-2 years due to the mathematical magic of compounding interest, were too difficult to resist.

Now these investors, whether new or old, promoter or user, find themselves in a difficult spot:

While BitConnect did not disappear outright in the form of an "Exit Scam", and still talk of plans to continue forward with their BitConnect X ICO and Exchange, their method of closing the lending platform included the cancelling all loans and refunding all users with "Active loans" in the form of their proprietary BCC at a USD valuation of $363 per BCC with their Active Loans being the numerator, and $363 being the denominator.

By BitConnects own admission, releasing this much BCC all at once caused the price of BCC to rapidly fall, eventually reaching a value of around $5 USD at it's lowest. The value of BCC, as of this writing, sits at $17.73 and is ranked at #140 all according to Coin Market Cap. https://coinmarketcap.com/2

BitConnects fall to #140 is significant as it enjoyed placement in the top 30 and even in the top 10 in previous months.

This fall in value currently leaves many investors upside down, with many newer investors having never seen any profit, especially if they chose to continually "ReInvest" their daily earnings to, in a way, play the "long game" for much higher daily returns later on.

While at least two BitConnect promoters have stated via their YouTube channels that BitConnect is having talks on how to reimburse newer investors (2 Months or Less) in a fashion that will let them walk away with no loss, there is no hard evidence in writing from BitConnect that this will actually occur: Only a statement in their latest announcement that they will "do our best" to honor the BCC coin at a value "close" to what it has been in past months.

The response among supporters to the discontinuation of the lending platform has been myriad with the negative responses ringing loud and clear.

1. Some see it as an opportunity to buy BCC super cheap and are doing so. This behavior indicated that these people believe the value of the coin will go up, and possibly by a lot.
2. Some immediately transferred their BCC to other platforms such as HitBTC and sold as quickly as possible in order to prevent further loss in their own eyes, while others would consider this move "taking a heavy loss" and would say it was "panic selling".
3. Some want their initial investment back and/or will sell if the value increases enough and want nothing to do with the BitConnect platform after that point.
4. Some are committed to holding their BCC with high hopes for the upcoming BitConnect X and can be labeled as brand loyalists.

What about YOU? Are you holding BCC and if so, what is your strategy at this point? Are you okay with holding your BCC, or do you want out the first chance you get? Do you see the low BCC price as an opportunity, or has the coins crashed value led you to scream "scam"? Weigh in below!

Please keep in mind that some have taken heavy losses, and it's never funny when people lose money!