That picture perfectly exemplifies your point. The unique appearance of the Bogdanoff's has created an ongoing meme of their being extremely powerful and wise overlords who command heads of state and dictate policy.

Based on nothing but their appearance. Most experts are the vision of what their adherents expect an expert to appear to be. Speak the words, dress, and consider the factors the consumer reckons an expert would. We spend but little time considering actual expertise beyond a brief blurb, a subtext on the talking head's profile, but seek counsel of those that look like experts to us.

Also, I laughed.

Thanks!