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I would start with the leadership qualities of the founders. Do they have strong judgment and good instincts? Are they obsessed over their customers and chosen market? Do they recognize exceptional talent and hire the best? If 'yes' to all, proceed with the rest of your guide.

fully agree, I mean that is due diligence 101 for investors. in this infographic however we tried to focus on the crypto specific questions for newbies...

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