POTENTIAM — Revolutionizing the Music Industry one Block at a Time.

Potentiam was created to give a voice to emerging artists, content writers in the music world and all those who strive to make it possible.
Aimed at propagating the scenes untapped talent, the platforms core function is to bring fresh faces to light through varying interactions within the music industry. Potentiam aims to achieve this by creating a decentralized and incentivized ecosystem for musicians, bloggers, and music supporters.

Music Industry Overview

The business structure of today’s global music industry has been
remarkably resilient during the digital revolution. The capital intensive process required to record a master, and produce and distribute physical copies to consumers is the reason for the rise in prominence behind the growth of record companies into industry controlling corporations. Advances in technology have drastically reduced these costs and yet we find major record labels and publishers at the center and in control of the entire industry.
The Potentiam Platform

An all encompassing platform that allows creatives control their own
destiny. At the core, a social network where composers and performers can create their own accounts to advertise themselves, seek out other artists for collaboration or to form groups/bands. A digital production studio where all the necessary tools a composer, performer or producer would need to write compositions and record/edit audio as well as create master recordings. A catalog management suite where artists can manage their content, including associated copyrights, that has been created within or outside of Potentiam Core. Associated with Potentiam Core will be four main distribution modules.
Digital sales, physical sales, Sync Licensing and P.R.O./broadcast royalties. There will also be a live performance module which connects performers with promoters. Parallel to Potentiam Core is Potentiam Classic. Potentiam Classic is the blockchain answer to $4.5 billion annual investment made by the major record labels into Marketing and A&R. By creating the “Steemit for Music Culture”, Potentiam Classic plans on creating the most trusted source for information in the Music Industry. It will operate in conjunction with a crowdfunder to raise money for new artists for things such as in home sound studios or travel.
Platform Economics
The PTM from transaction fees that are collected throughout the potentiam platform will all be deposited into in a central location referred to as the Potentiam Pool. Every 30 days the total balance of the Potentiam Pool will be distributed amongst three different categories; 30% for content creator rewards, 50% for Vault Nodes and 20% to the Development Fund.
TECHNOLOGY
As a decentralized public ledger sitting on top of a peer-to-peer network, the blockchain can be used to store information without relying on any intermediary, but relying instead on the contribution of every peer in the network in order to deploy a fully decentralized database, whose security and integrity is ensured by cryptographic algorithms
Potentiam ICO
A total of 100,000,000 tokens will be minted for the Potentiam platform. Our aim is to render an extensive and groundbreaking experience with the features on Potentiam. Funds collected will be used for the technical development, legals, testing, deployment and marketing. One hundred percent of the total tokens allocated for our Core Team will be locked into a smart contract with an emission rate of 5% per month, beginning one month after the end of the public crowdsale. This is to create incentive for team to deliver, show our commitment and increase confidence in the value of PTM to the investors. If the crowdsale does not reach the anticipated amount, we have a strategy to re-adjust our timelines, development and marketing process to safely accommodate the outcome.
Initial Token Allocation The token distribution will be allocated as follows:
— 60,000,000 (60%) Public Crowdsale
 — 25,000,000 (25%) Potentiam Team (Locked for 20 months)
 — 11,000,000 (11%) Platform Development Tokens
— 3,000,000 (3%) Bounty Tokens — 1,000,000 (1%) Reserve Tokens Public Crowdsale
 — Amount of PTM that will available to the public for purchase during both pre and main sales. Team Tokens
 — Allocated to the founders of the potentiam platform. Platform Development Tokens
 — Used in conjunction with earnings from the crowdsale to finance the successful development of each branch of the potentiam platform. Bounty Tokens
 — Used as rewards for various community bounty programs. Reserve Tokens
— Held in reserve in case of extraneous circumstances.
Crowdsale Details
1 ETH = 4000
PTM Presale Hard Cap = 5000
ETH Total Hardcap = 15000
ETH ALL UNSOLD TOKENS WILL BE BURNED (This will happen in the case of not meeting our cap or in the case of Eth value increasing to the point where the hard cap cap is met quicker)
Bonuses Presale Week 1 Cap 3000 Ether = 20%
Presale Week 2 Cap 5000 Ether = 18%
Main-sale Week 1 Cap 9000 Ether = 12%
Main Sale Week 2 Cap 12000 Ether = 8%
Main Sale Week 3 Cap 14000 Ether = 4%
Main Sale Week 4 Cap 15000 Ether = 0%
Note Main-sale will begin two weeks after the beginning of the presale, or the moment that funds raised has reached the presale hard cap, whichever comes first.
Roadmap
Potentiam Founded
Potentiam is founded by the core team members: Marcus, Ben, and Ali.
August 2017
Potentiam Alpha Launched
In November, Potentiam launched their first alpha product.
November 2017
5000 Alpha Users
Just one month after launching the alpha product, Potentiam has already onboarded over 5000 artists to test.
December 2017
ICO Launch
Potentiam launches their new and improved ICO.
February 2018
Sale Concludes
The ICO sale will connclude either at the end of 6 weeks or when the hardcap has been reached. At this point the Potentiam team will begin to onboard more developers.
Mid — March
Design Begins
The design and styleguide for all of the Potentiam applications will begin to be developed. This is estimated to take roughly 3 weeks.
April
Development Begins on Potentiam Classic
After the design work has concluded, work will begin on Potentiam Classic. This includes development of the smart contracts as well as the vault and crowdfunding modules.
May
Development Begins on Potentiam Core
The development for Potentiam Core is estimated to take roughly 8 weeks. This is the core of the Potentiam platform and will back nearly all services that are provided by Potentiam.
June

Website — https://www.potentiam.io/
WhitePaper — https://docs.wixstatic.com/ugd/73bd45_581334cbc5bc4d1a9cce6ee2133a7049.pdf
ANN — https://bitcointalk.org/index.php?topic=2209815.0
BTT:https://bitcointalk.org/index.php?action=profile