It's win - win alright and it's where i would expect other crypto's to go in one way or the other. I was commenting on another app a few days ago Partiko, that is a front end for steemit and one of the devs was having a q & a session. What I was thinking was along the same lines,

I think that we have a great project here with a lot of developments coming down the line. However, the real value of any company is its earning power. For me SP is each of our stakes in the company. We are all investors in what we have here but to see real value for our stakes I believe we need an external source of revenue. What I would love to see when SMT's go live is an some sort of ad token. A token linked directly to ad revenue earned and distributed on a regular basis depending on your SP.
Who wouldn't want to hold massive amounts of STEEM if you were getting payed regular dividends from revenue generated by all the different functions of the blockchain?

Not exactly what you were talking about but it does run a along the same lines. I will check out the Flipnpik app as any external sources of revenue that we can set up will be big in the long run. It's all about adding up the small amounts.