announced the launch of its global cryptocurrency loyalty program (ezToken Rewards) in Australia. ezToken Rewards is currently the world’s biggest blockchain loyalty program, based on the size of its network. Members are rewarded with ezToken cryptocurrency rather than loyalty points for transacting with participating retailers.

Unlike loyalty points, the value of ezToken constantly changes as ezToken is actively traded on digital exchanges around the world. With real potential to become one of the most popular loyalty currencies in the world, members who earn ezToken can hold the digital currency, trade it at participating retailers or transfer to other ezToken Rewards members. ezTokens are also more efficient than traditional loyalty points, as they never expire.