If you think about it, this isnt necceserally a flipflop. As the company dont take earnings in cryptos, infact they dont really ned to deal in cryptos at all. As they provice database services and lend out mining equipment that can all be charged for in fiat.
So for all we know they may see this as a way to "earn some money of the stupid crypto people as long as there is attention on it".

Not that I agree with that stance ofc, because there is real use cases for cryptos that is alreaddy being used for its intended purpus, and yes its disruptove, but only to the criminals that call themselves authoritys.

And for that matter, any new technology that enteres the market that is better then what exist, is disruptive to that older technology. So its kindof a mute point to say "its disruptive". unless you are agains technological and sociatal progress.

Independant alternative media is disruptive to mainstream media. The car was disruptive to horse caridges. CD's and DVD's was disruptive to mgnetic tape media. But when new developments is being disruptive to large centralised systems, then its suddely "bad".