STARBUCKS Fights Bitcoin And Defy's Piracy

The Starbucks Company (NASDAQ: Sbux) is a famous pioneer in the adoption of promising techniques, such as mobile phone payment features via the Starbucks application which can be uploaded to the iphone and Android phones, adding credit via the PayPal system or any regular credit card.

Although some accounts are hacked into this application, the company will not abandon the application, but have advised users to use unique and powerful passwords to avoid theft.

The coffee giant did not stop at that, as the chairman of the Starbucks board, Howard Schultz, said he believed in hypothetical currencies, contrary to his belief in the future of " BITCOIN ", the company also sees great potential in Blockchain technology and some hypothetical currencies, and is set to continue in this direction Through an encrypted currency project.

"He expressed doubts about the BITCOIN, "he said," I don't think BITCOIN is a currency of the day or the future, and personally I think there will be one or a few trusted and legitimate virtual currencies. "

As the chairman of the Starbucks Board of Directors pointed out, the trust and legitimacy of the hypothetical currencies will only occur through their adoption by trademarks their consumer trusts, and if this is done the virtual coins will create and increase the value of the shareholders in the long term.

Schultz believes that the virtual coins and Blockchain technology have already been adopted by several companies, whether through investment or dealing in buy, for example Overstock Inc. now accepting payment via config and other virtual coins, the Seagate technology company The owner of many investments in the work of the RIPPLE.

At the time that Starbucks rejects the BITCOIN, several other companies have accepted to pay, such as Microsoft, which has started to use it since 2014 to sell products for Windows and Xbox.

Microsoft has also been behind the creation of the Blockchain technology known as azure as a service platform that enables large companies to facilitate financial settlement processes their own, they added BITCOIN to the ping search engine as a currency that can compare their value to other currencies like the dollar.

It also supported the company, one of the largest tour operators and online hotel bookings, to become one of the legitimate means of payment for the company's services in hotel bookings in 2014.

For its part, Dell became the largest entity to support its work at the international level in 2015, with clients from various countries of the world having the ability to purchase of the company's products using the default currency, which was only limited to the United States of America.

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