More liquidity too! I can't understand why they still don't have a more friendly interface, at least an alternative to this one. All my friends that are not related to the crypto world or with trading on exchangers seems to difficult, even that Bitshares simplifies everything A LOT, like the address thing.
In conclusion, if they improve their interface and make some changes in the mobile version, that sucks a lot in terms of functionality, they will get to the mainstream.