Does MLM have any place in the Crypto Currency Market?

After doing some research on the new DagCoin I was a little confused on the whole concept of there marketing plan.

By investing in their marketing plan was I becoming a recruiter or an Investor?
Who was the CEO?
What was the value of their coin?
Did the CEO have a good track record?
Why did I have to sign up to business MLM to buy their Coin?
DId their Coin have a future or just a flash in the pan?
Did they over promise and under deliver?
Why did I have to invest so much on a coin that was worth so little ?
I think that MLM and a certain place for products and services but to have this type of format for Cryptocurrency?
Only time will tell, but not on my time!