Nike Platform / Chain / Coin :Example

Quite frankly, companies are going to have to move to a model similar to this, or risk becoming irrelevant.

Imagine today, that Nike launches a new platform called 'Nike Platform'. It consists of a blockchain called Nike Chain, holding and transacting Nike Tokens. Nike issues 1000 tokens for each every share of Nike to the current shareholders. Nike immediately disbands the Corporation, leaving a foundation in it's place. All the Employees are let go, but they all still have work they can do. Nike no longer needs a giant server farm of computers, so as a tribute to the IT Department, they give all the server equipment to the IT people. These will be the guys, at least at first, who will support the Nike Platform, AKA Nike Miners.

From this point forward, Nike no longer accepts USD or EUR or any other currency, except Nike Coin. If you wanna buy Nike Shoes, then you have to buy Nike Coins off of the Free Market and trade them for Nike Shoes. Every time a Nike transaction occurs, the Nike Miners (EX-IT Department) get Nike tokens for handling the transactions. The Nike Foundation announces the new Nike Engineering and Marketing Program. All of the Ex Nike Team members form teams, organically of course. They choose who they want to work with, not the Managers. These teams might be as few as 2 or as many as 100. They start Engineering new shoes, and coming up with ideas for other Nike Gear. The Engineering Team is given 20% of Nike Tokens from every sale. The better your Nike equipment and the larger the Market you bring into the Nike Platform, then the more Nike Tokens you earn. The Nike Token holders get 30% of the sale of every Nike Sale and the Foundation gets 10% of every Nike Sale, used to keep the Nike Machine Running and Well Managed.

The blockchain will be used to secure intellectual property rights. Nike doesn't want Adidas copying their best shoes, and now they can easily prove who was first to design the latest and greatest shoe. When a shoe is Purchased from the Nike Platform with Nike Coins, the coins are held in a Smart Contract, awaiting arrival and acceptance of the shoes. The Nike Platform sees the location of the buyer and then scours all of the Decentralized Manufacturing Textile Facilities to determine which facility can produce the Shoe for the least, including the cost of delivery.

Many teams of people all over the world, armed with warehouses, 3D printers, etc. sign up for the Nike Platform, hoping to get a piece of the Manufacturing Pie. Nike implements a reputation system and slowly over time, Nike customers learn which Manufacturing facilities produce the highest quality shoes for the lowest cost and which Engineers build the longest lasting shoes. 30% of the Nike Coins are given to the specific manufacturer of the Shoe.

Of course by now, we have decentralized shipping methods, and these delivery people can even act as the Escrow agents if needed. Shipping Nike shoes is worth 10% of the Nike Tokens for the specific sale. People with Trucks sign up for Nike Delivery and deliver Nike Equipment all over. Maybe these same trucks also deliver Whole Foods, Rei equipment and an entire host of other random items. When the Truck shoes up to Point A from Point B, they receive REI, Nike and Whole Foods Tokens. Along the way, the Nike Shoes are tracked from the sending facility to the receiver, all of it instantly recorded on Nike Chain, and each one with an end user alert, so the buyer can see his brand new shoes getting closer and closer. The last guy in the delivery line, whom actually delivers the shoes to your door, can be there when you open the box. If the shoes are delivered as ordered, the two of you sign off on the smart contract, and everyone receives their money, automatically and instantly.

All taxes are built in, hell, they are not really even taxes any more, instead simply the cost of keeping everything running. Every last thing is accounted for and every Human involved is given their consideration (compensation). Gas and Vehicle Maintenance is built into the cost of Delivery, electricity is built into the cost of the Manufacturing facilities and Nike Tokens can easily be exchanged for Chevron or Electricity Tokens at current market prices. Tokens are paid to the Engineers and Marketing Teams, who trade a portion of them for Whole Foods coin to feed their family, while another portion can be traded for Bitcoin/Ethereum to pay Rent. Management (the Foundation) gets a 10% of every sale and and the Token Holders, Investors/Owners in a sense, are paid for their investment. The manufacturing facilities, which might be people in their garages with 3D printers, or might be full on textile installations, take on various manufacturing opportunities from various businesses. If Nike is slow this month, they can build Adidas shoes or Levis Pants. Entire decentralized platforms can grow up around organically managing the supply and demand of people needed for manufacturing.

Token holders get voting rights, so if they want new management they can Vote for it, and the Votes cannot be cheated, since they are recorded on the Blockchain. If you own 1 Nike Token you get 1 Vote, and the more you own then the more your voting power. New Engineers and Marketers can move in and try Designing even better shoes. If the market becomes too saturated, then some of them move on, in a totally organic free market style.

This is the new emerging world, and if it's not Nike, it will be someone else.