Moneygram & Ripple Partnership Fail

I was really thought the coin price of Ripple or stock price of Moneygram would have made a larger move on the news of the partnership. I guess this is because they have not really said how it make something better yet or how it works. Kodak says they do crypto and stock price doubles. Moneygram says they are partnering with known crypto and stock price goes up .60 cents. Just seems like I am missing something.