Cause Binance is a people exchange, so it is Kucoin;-)

I like both of those, but I spend more time and more $$ in Kucoin,
for the rewards there for holding their coins are added daily ;-)

Kucoin is much newer than Binance, and its growth rate is not less impressive:
http://prntscr.com/hl9609

Please look at all those coins that we collect there daily only for holding our KCS:

And if you not there, register,
you will surely like there too:

In addition, some of the coin, like for example EthLend (LEND) are only available on Kucoin,
Kucoin "prides itself in finding high quality projects that go beyond the offerings of other exchanges"