to me this looks more like a desperate attempt to make a short term profit out of thin air. possibly to cover some losses (dare i say the cost of spam attacks). or even to start selling some mining equipment to new miners since the new chain may have lower hashrate and a lower difficulty with one of their pulls on github.

otherwise anybody in this world knows very well that when you fork like this with little support your chain is doomed for a thousand different reasons. and we can see price of it is falling already and the "airdrop tokens" are not released yet!