The left and woke people are hypersensitive. The idea is to keep them in their emotions so that they are always reacting and never thinking. If they would take the time to think they might see the foolishness of their position. The NBA is a super-liberal league. It is largely populated by men who have been raised solely by a woman. In short, they are feminized in how they view life. Whatever agenda the Left is pushing, they get the NBA players to endorse it. The Left is using the players to help "socially re-engineer society". The Left would love to make the NFL a "woke" league". Look at Colin Kaepernick. Do you honestly think he has the power to shut a Nike project down with one phone call? No. The whole sham incident makes him bigger culturally. It gives him a level of "perceived power". So now when he speaks.... Nike has been behind Kaepernick since almost the beginning. They have now come out of the shadows.