I was thinking the same thing, but this time instead of paper why do some groups place more value over fairer skin? Skin bleaching for instance has become an obsession within many cultures and astonishingly enough in cultures, that have darker shades of skin. Where is this value coming from? Yes, I would understand if the person has a skin condition and skin bleaching would alleviate their skin condition, but why is a lighter or a fairer shade of skin perceived as being of a higher quality within society? They say perception is the best medicine, but it's also important what roles society collectively and some individuals (Hitler, Stalin, Kim-Jung Un) influence another person's perception.