B2B marketers are no exception to this too!
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They use e-mail viral marketing as a marketing tool...what did you think I meant? Viral marketing can be effective for B2B providers if the following conditions are met:
The product or service must provide value to both the sender and the receiver.
The proposal must be deliverable. You don't want to offer a product that you won't be able to deliver if demand surges.
The offer must be easily transferable to other people. E-mail and Web pages are the best ways to accomplish this.
The vest viral marketing campaigns make use of existing networks to spread the message.
The foundation of viral marketing has been around for quite some time. The idea is to persuade your customers or referral sources to tell their network of colleagues and friends about your company. Those who pass on your information are compensated. Something could be a gift or service related to your company.
E-mail makes it incredibly simple to send information to a friend or colleague, especially if it involves something enjoyable or free. With millions of people worldwide using the Internet, the potential for exponential growth is enormous. The great thing about viral marketing is that it is completely free and works on its own. When you make an offer and allow for referrals, viral marketing takes off.
E-mail makes it incredibly simple to send information to a friend or colleague, especially if it involves something enjoyable or free. With millions of people worldwide using the Internet, the potential for exponential growth is enormous. The great thing about viral marketing is that it is completely free and works on its own. When you make an offer and allow for referrals, viral marketing spreads like... well... a virus...but the good kind.
Begin with your customer base when implementing viral marketing in your business. Encourage current customers to refer new ones. Next, contact your referral sources. Service providers, your outside network, and colleagues can all be encouraged to make business-related referrals.
If your customers are stressed-out business owners, give them a reward that provides relaxation and leisure, such as a weekend away.
(Hear what Facebook has to say about how to market online)[web.facebook.com/business/ads]