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RE: "Regular People" Don't Want To Save STEEM... They Want To Spend It!
This is really, really great. You're not the first to come up with steem store idea. Peerhub is the go to right now I think. But I have not seen it like this--with a wallet page set up that way, a "go to the store" button, and features and gadgets to customize the page that cost only a little, and go BACK into the platform to contribute to the steem-conomy.
People do put more value to something that has, well, value. If they can IMMEDIATELY cash in on their steem, and gameify it like "farmville" it could really attract some every day users in a way that could not otherwise be accomplished. Really brilliant.
I'm definitely giving you a vote. And re-steeming.