Monetizing imagination, why not?

I learned today of this site that is employing SCI-FI writers to help companies communicate better..in the future.

It's a very cool idea that makes a lot of sense, especially when you think about how shortsighted we are about how things will look. The problem is, as always, that we can not imagine that things will be this different. In many way, we think life will be more or less as it is now, with a few changes. We also tend to think that things will change a lot short term but minimize how much this change will ripple into our life long term. That is to say: we don't like change.
So how do you bring change into the world in a way that is accesible?
You tell a story

The story must be futuristic but also relate able, basically like a sci-fi book, a good world building book. I mean think about crypto. A lot of people heard about BTC but they can't really imagine this used in THEIR lives. There is no good story about BTC beyond some people getting rich off of it and some drug lords using it for drugs, hookers and other dark web shit. The story of BTC, while epic and amazing( Everyone, please read Digital Gold, gonna tell you more about it soon) it's not really the story we have in our collective mind about BTC.
And listen. the story is everything!

I am more and more impressed by the power the stories have over us. It's simply amazing but also makes a lot of sense, this is how we evolved to communicate. The stories that win and stay with us...mold the future in their image. Then the same thing can be retold in a different light and it's a different story and it can mold a totally different future. SAME EVENT! That's crazy and wonderful to me.

So anyway: https://www.scifutures.com/ very interesting concept and site. Check it out.

For more about stories please watch this video. It's awesome and might kind of blow your mind if this is the first time you really think about storytelling in this way. I know that it had a great influence on me at the time.