“Be kinder to the people around you.
I was wrong.
A little over a year later I had exhausted all my funds. While
the business was growing every quarter, it wasn’t growing fast enough for
me to make a living and pay the bills, including a small start-up loan. I had
secured from a local bank with the help of a co-signer. With no access to
money I might invest in the business, it didn’t take long to realize I needed
to learn how to sell myself and my business or I was going to be out of
business.
I gained more than business from the experience. Learning I enjoyed the
creativity of marketing and sales helped me transition into full-time mar- keting and sales consulting. I found I enjoyed the creativity of marketing
and more and more companies sought me out to help build their own
business.
The chairman of the board of the local competing bank stopped me on
the street about a month later to compliment me on the promotion and
ask how it came about.
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