Wingstop Restaurant Promo Art they hired me to do + process

Hey Steemians! Here is a concept collection of promo art that I did for Wingstop a while back. I thought it would be a good idea to post the process. Enjoy

Final

Variant

I first started by sketching out the design I want. they gave me two words (Fiery and Citrus) to visualize for their new summer wing campaign. My goal was to bring to life what that would actually look like.

I was browsing the net and based the overall concept on this look

Using photoshop, I imported a bunch of oranges and used a bunch of photo manipulation techniques to create a orange font.

The Fiery logo was created with a regular impact font that I the overlayed a fire image over.

With the main logo, I just toned the sketch and colored it with various adjustment layers.

Let me know what you think of the process!