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RE: Dealing With the "Business End" of Being an Artist

in #art7 years ago

Thanks for your thoughtful comment!

Art-- in pretty much all formats-- is a "hard sell." It's a bit like sunsets... people pretty much universally love and adore sunsets, but they don't expect to PAY for them. So your work that's previously "amazing" tends to move to the realm of "nice, but I don't really need this" once a price tag is attached.

We are what I'd call a "side street gallery" which means we generally avoid the nepotism and popularity "hype" that dominates our main street galleries... so we're a bit of a "dark sheep" because we don't "play the game." Personally, that's an old "issue" from my previous art gallery experience in the 1990s... often the actual "art" was talking idiots into believing that pure garbage was "visionary" and "cutting edge." It was-- pardon the bluntness-- more of a "pissing contest" than about promoting great art.

And yes, the going CAN get rather rough.

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