The creativity is not kidnapped by the artists nor for the art, it is given in all the aspects of the life. Our ears at some time have listened to say something similar to: " it is that I am not creative because I do not dominate any art ". And in the reality, the activity which you develop, you can be creative, even to live healthy is necessary to be creative.

Considering the creativity is a skill to be developed and exercised every day, and it is not a magic moment where the idea comes of anything, we cannot thing that it is so mechanically as to turn on and off a lamp with the button. The creativity controls itself principally knowing yourself, embracing everything what exists inside you, accepting you as you are, with your lights and with your shades.

The creativity is to see the things from another perspective, and to achieve it you must involve yourself with unknown information, reading, seeing, investigating, connecting things that seemingly do not have relation, it is a training that involves many elements, everything that we are related with is relevant and intervenes in the process without our attention. All this knowledge stays in you and you apply it at the right moment, in a certain instant, where there will be activated what you need, as long as you have the specific parameters to apply it.

In each of my personal projects, often I have to support the coherence and the conceptual thread of the message that I want to transmit, colors, forms, structure, among others, the same I have to do also with many of my clients, so much to graphical, photographic or audio-visual level, it could be for campaigns, promotions or visual identity. And everything that I do helps me to connect. Most of the ideas only the creator sees them, they turn out to be abstract for the others, and it means it is necessary to finish the form of the idea to communicate it correctly and adequately. It is a process where we must internalize the tour.

While more you study and dominate what you do you will have major spectrum and control of the visualization of the ideas, as well as also to be kept updated with the trends in your corresponding area. The investigation is the key in any process to generate ideas, this will help you to perceive other approaches, and to interlace all this information of it will grant a genuine character generating innovation as an added value. It opens your mind, and sees beyond.

In the instant that we achieve to visualize what we want to communicate and to see the way for crossing to achieve it, we will feel gods and abundances of satisfaction. We will feel that we have the total control of the idea, in our hands dominating it, and the concept will not be derailed under any circumstance. The formation, the study and the investigation are the key to exercise the muscle of the creativity, if we do not use it simply it will atrophy. Dare to open the box inside you, you will be surprised what exists in it.

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The photos were made with a camera reflex Canon EOS 700D behind the eye of this servant. Thank you for reading me, do not be afraid for commenting, your arguments will be well received!