ARROUND - Decentralized Advertising Solution in Augmented RealitysteemCreated with Sketch.

in #arround • 6 years ago

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WHAT IS ARROUND?

ARROUND is a decentralized augmented reality (AR) platform that provides the world with a captivating new digital environment to explore, where millions will be able to create and share their own AR experiences.

Arround platform developers propose to create an infrastructure where each user will be able to receive AR products (games, advertising, goods, services), and the advertiser will be able to attract interested buyers. The Arround team has already developed an AR Map - a 3D map, which stores detailed information on all objects. For example, a virtual tour of the halls, comments to each exhibit, information on opening hours and prices for entrance tickets are available to museum visitors.

How Does the Arround Ecosystem Work?

The technological basis of the platform is smart contracts that describe in detail the conditions for the use of each location. Users deposit ARR tokens, cryptocurrency or fiat money, register in the system and pay for goods and services.

The ecosystem consists of four components :

  1. AR Social. Platform for creating AR-objects and publishing impressions about them. Each participant can evaluate the objects of augmented reality (advertising, characters), discuss them in the chat and leave feedback. The task of AR Social is to introduce 3D objects into the everyday life, to make technology familiar and accessible, like a navigator or online map.
  2. AR AdNet. Decentralized platform for advertising on the AR technology. Owners of shops and manufactures upload data on sales and discounts on a virtual card, the buyer sees all the information on the smartphone. Retailers save millions of dollars on posters and banners as the launch of an advertising campaign takes a few minutes - just enter the data into AR AdNet.
  3. AR Map. Virtual 3D-map of trading halls, cities, and other objects, containing information about goods and services, advertising banners. Users scan a territory using a camera on a smartphone, data uploads to the cloud storage and link to a real location based on the GPS data. The technology is similar to Google Maps or 2GIS, information about favorite stores and brands is additionally registered. The AR Map is decentralized, so the data is updated faster, each user can create a map or a virtual object on it.
  4. AR Store. Platform for sale and purchase of augmented reality objects created by users. Developers can use SDK with a set of templates, an open API for embedding AR objects in advertising materials, programs, and online maps. Arround developers offer three models of object implementation: free, shareware (“for donation”) and traditional, with regular payments.

The Arround platform partners were the largest retailers, food manufacturers, and transport service providers. Business partners include Unilever, a logistics holding company Scania, the largest pharmaceutical network 36.6.

Problem description:

Typically retail stores try to arrange their window displays in order to attract customers and sell more products. 

However, there is an inherent disconnect in the fact that the user may be unable to easily locate the product once they are actually in the store and additionally the product being promoted may be of no interest to the individual consumer passing by the shop window2- Most shopping malls set high prices for navigation, advertising and promotional work. 

To solve the problem of the lack of advertising space while maintaining the design of a shopping mall

Proposed solution:

ARROUND will allow retail business owners to integrate interactive advertising by means of AR codes and via actual product recognition an in-store location2- To activate the ARROUND space of a shopping mall in the form of navigation and information signs or in the form of advertising and promo offers of tenants and brands according to each user profile and utilizing Big Data

An AR code is when The retailer places a special branded AR code in their window display. The appearance of the AR code is a clue for the user to read it via the AR Camera on their ARROUND app. When the AR Camera recognizes the AR Code

REASONS TO BUY ARR :

  1. Established partnerships with global brands
  2. Token plays vital role in fuelling business model
  3. AR market growing at breakneck speed (65% CAR)
  4. MVP available on iOS & Android
  5. Innovative and comprehensive product
  6. Experienced team with excellent track record

THE ARROUND PLATFORM

ARROUND is developing a blockchain platform consisting of four integrated elements: a disruptive universal advertising network, an augmented reality marketplace, a social platform, and the next generation AR map that will create a backbone for AR projects around the world.

  1. Miners: Holders of ARROUND blockchain servers and servers for storing and processing visual content.
  2. Users: Users will be able to obtain information on promotional offers and where they are happening through ARROUND.
  3. Brands and Advertisers: Brands and advertisers will be able to use ARROUND as a platform, which in turn uses big data to lead them to the best audience within walking distance.
  4. Advertising Agencies:Advertising and creative agencies and freelancers will be able to offer brands content development using the tools of the platform, and the content platform will also provide tools for producers and organizers of live events and quests in augmented reality.
  5. AR Device Developers:Integrate devices with the platform and expand their user base.
  6. Application Developers: Provide software for implementation of AR content.

This is a venture in which augmented reality and digitalized services are used to provide the best advertising service for the advertisers. Therefore with the service of this system, everyone will be able to relate to the virtual reality world through the mobile app provided. Through the service of this system the users will be able to craft a fantastic ads throughput that will draw a wider range of audience and in turn, leads to many sales. The utilization of the digitalized system will also provide a sure security for the operations of the users within the venture.

ARround launches its own specific token, ARR, to help all transactions on its blockchain platform become more efficient, justifying licensing rights for innovation and protection. The ARround platform will give the virtual world a chance to make a leap forward. The ARround client base will cover a variety of subjects: miners, customers, application developers, advertisers, financial organizations. Each participant in the process will receive advanced features. This carefully designed world of technology will be very useful for advertising, financial transactions, and business as a whole.

The use of ARround can be as useful as possible to make the activities of many companies more efficient and profitable. Effective implementation of the ARround platform will be an extraordinary alternative to the traditional approach of retail stores, despite the fact that this approach is still used. Sponsored retailers can use ARround to run successful ad campaigns, in other words focus on their specific customers. The retail store places ads in the spotlight and focuses on the positive statistics received.

ARR token features:

  • The number of tokens is limited to 3,000,000,000 
  • units; 1,450,000,000 
  • tokens will be sold at the Pre-sale and Token Sale and 245,000,000 
  • tokens will be offered as a bonus for buyers. 
  • Unsold tokens will be burned. 
  • For each token sold at ICO, another 0.77 
  • tokens will automatically be created immediately after the Token Sale and allocated to special token funds. 

For details, please see below :

  • The price of 1 ARR at the Token Sale will be US $0.035.
  • The ARR token will be used for participating in auctions for the long-term lease of advertising space, as well as to perform all transactions in the system. 
  • ARR token will also be required as a deposit for the maintenance of the ARROUND blockchain node. 

TOKEN DISTRIBUTION AFTER TOKEN SALE :

  • 48.3% : Sales (Pre-sale and Token sale)
  • 8.2% : Bonus tokens for Pre-sale and Token sale
  • 22% : Community Development Fund-CDF (including advisers, partners, etc.)
  • 10% : The Network Development Fund — a fund to support master node holders (NDF)
  • 10% : Team
  • 1.5% : Bounty

I think that this project has a huge future. Based on my long-standing observations about ARround's development, I am convinced that due to the technological capabilities and invaluable support of large investors, the project is a few steps ahead of its competitors. I believe that the ARround project is a very attractive choice for current investment. With all the ins and outs of the ARround project, you can find out by clicking the link below:

author: nexsto

Bitcointalk profile url: https://bitcointalk.org/index.php?action=profile;u=943965

My ETH Address:  0x563F61919c89354a51Fe66A3a98E0539d55d7Cf7 

6 years ago in #arround by
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