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RE: Snowflakes of the world, the army needs YOU!
I think they are using reverse psychology, to see if they can awaken some kind of interest. They do not focus on the insult they focus on making the call, Well I think that is my point of view.
Of course we should read between the lines and the end for the military will always justify the means.
I think you may be right, as any form of advertising is good advertising, and they will get a lot of "free press" out of insulting people, then apologize and bingo, job done.