"ArcBlock is a platform and an ecosystem for building and deploying decentralised blockchain applications. The platform goes beyond providing the necessary foundational components for using blockchain to power complex business rules. It connects your existing system to blockchain networks, enabling you to automate business processes using the data and identities associated with existing systems.  ArcBlock’s primary goal is to remove the barriers that have slowed blockchain adoption among the general public. We’re also passionate about developing unique approaches that will significantly advance blockchain development." (ArcBlock's Whitepaper)

Main Positives:

•  Comprehensive roadmap plan for 2018 and 2019. They also provide a longer-term vision (5 year plan) which shows that the team has long-term vision and potentially have strong beliefs in their capabilities. 
  
• This is a very hyped ICO and it should have no problem reaching its relatively high hard cap. 
  
• They have a legal counsel and 2 developers that have sufficient previous experience in the space. 
  
• Very strong advisors and partners on board. 
  
• The ABT token is utilised for payment of the costs associated with using the ArcBlock service offering - utility token.

Main Negatives:

•  Seems that they don't have an MVP as of now. Even if they do it is in the infancy stage, otherwise I am sure they would have boasted about it by making it more clear on their website and Whitepaper.
  
• One critique would be that the team hasn't published a Yellow paper. For technical ICOs such as ArcBlock, I feel that it is important to publish technicalities and the main specs together with the technological infrastructure of the ecosystem. This would further help their cause of attracting more developers to their ecosystem if those developers believe in ArcBlock's vision and product.
  
• There is no concrete business plan on how they will go about in making ArcBlock stand out and become the Blockhain that gets real-world adoption. Who are they targeting? Which markets is this Blockchain most suitable for - Financial, Logistics, Entertainment etc. 

Team Highlights:

Ding Lei (Advisor) - Huge figure in the development of computer networks in China (https://en.wikipedia.org/wiki/Ding_Lei) 

Justin Tomboulian (Advisor) - Worked more than 10 years at Microsoft and is the Vice President of LiquidHub 

THE WRAP UP

Flip: Good | Long-Term: Medium

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The information provided is not to be construed as financial advice in any shape or form.
You are strongly advised to conduct your own research before investing. As an investor, you are solely responsible for your actions. I cannot be held liable for any losses you may make. This information is simply my view and opinion on the subject.