Do you know the K.I.S.S. principle that you can use almost in every aspect of your ...

... life? It stands for Keep It Simple and Stupid!
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People have short attention spans, especially in today's world. They don't have time to give you 15 min out of their day. Although you don't have to be that succinct when creating content, keep in mind that people do not want to dedicate a lot of time to you.
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Short content is also important, given how people consume content. 60% of all internet traffic is mobile. So you have to keep in mind that people are reading your article, watching your video, or looking at your pictures on a small screen. In addition, it's so easy for them to exit your content as soon as they find it by just hitting the home botton.
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When I start emailing with my business partners, I use the K.I.S.S. principle. When I start negotiations for my clients, I use the K.I.S.S. principle. When I set up an appointment on the phone with someone, I use the K.I.S.S. principle etc.
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By shooting it straight you will be more effective in your time management and your partners will exactly know what you want from them.
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Be succinct and don't beat around the bush ✌🏽😉