It definitely wasn’t cheap, but in the scheme of these small-batch, hand-roasted boutique coffees, it’s about par for the course as far as price at about $20/12oz. I saw a review for a coffee online the other day that retails for literally $120,000/8oz. Ridiculous! I had no idea that kind of market for coffee even existed. Definitely out of my price range. Lol maybe when APX takes off...haha one can dream, right?