Cambridge Analytica has employed data from facebook (that was acquired illegally?), not to make the usual targeted commercials, but trying to influence elections.

To provide a little more info, it was due to a viral Facebook app called 'thisismydigitallife,' which was built by Aleksandr Kogan (Cambridge academic) that gave him permission to access not only the user's information but also valuable information on all of their friends.

Cambridge Analytica paid Kogan for the data and was able to get their hands on personal information that they morphed into data-backed psychological profiles of potential voters.

But, yeah I agree that the main issue is Facebook. Excited to see Blockchain technology continue to challenge them.

Also, this is Kogan interviewing with Anderson Cooper 😂