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RE: Hi, I’m William Mougayar from Toronto, Canada. I'm an investor & author of The Business Blockchain – the first business book that fully explains the blockchain’s implications on business.
Why don't you ask them?
My understanding is that they have a deep knowledge of the banking industry and of the segments they are targeting, while trying to match that with a given technology platform to deliver blockchain-based solutions that help financial institutions move into the blockchain world and improve themselves. It seems like a product/services business model to me.