Introducing Alluma, the Emerging Markets Exchange

It’s been just 18 months since I first encountered my own problems when trying to trade on a crypto exchange in my home country of India. I faced a terrible customer experience with paper based account sign-up processes, no liquidity, few token offerings, non-responsive customer service, basic trading tools and clunky user interfaces. As trading in India has grown exponentially, exchanges have made strides and improvements, but there are still key frustrations with current platforms.

Leveraging my experience and talking with both the trading community and hundreds of newcomers to crypto, it became clear that there are nine recurring pain points across three key categories that have created barriers to the adoption and growth of cryptocurrencies in India