Google is unstoppable right now. One has to consider that Google is getting into emerging markets by the way of better video caching technology, off-line content that can be consumed when the connection is bad, and ideas like thing thought to got after the less affluent part of the world and out the power of its AI's back-end at the tip of their fingers.

The almost infinite amount for storage for photos, the pervasive use of Google Maps / Earth that substitute the countries' governments own cartographic surveys....

All people depends on Google and you cannot thwart innovation.

What are we supposed to use? Bing?

I think this is a snow balls already rolling and we are like it.

And there is a saying in my country that goes in the line of "if you chose the scabies yourself, then it doesn't itch, and it if itches you don't care". I know that saying is weird but, believe me, most of what it tries to convey is lost in translation.

What I mean by that is that Google isn't forcing their AI down or throats like unwillingly forced-fed geese. We are consuming it willingly and with fruition and we can't get enough of it.