CONTENT IS KING BUT DISTRIBUTION IS KING KONG

The Data Technologies sector is becoming a fascinating space across the globe.
The digital economy is booming and Africa is not an exception. With a population of over 1billion people with internet penetration of 13.5% and then take into consideration the capacity that is being improved across the continent, the scope for growth for operators in the data space is unmistakable.
Therefore, Operators are under continuous pressures from consumers to offer more affordable internet access.
The operators have the content and the infrastructure... as many of these Telcos have in their kitty the most recent advanced data technologies. However, there is an urgent need to focus more on the distribution networks to keep Africa connected.

Network providers need to understand what the demand is.
Content appeal on networks would be inadequate without adequate penetration and distribution to the nooks and crannies of the entire landscape through continuous investment in infrastructures and innovative ways for fair pricing.