How to Build a High-Converting Landing Page in 5 Steps

Launching your first landing page? Or are you looking to build on your current landing page? Here’s a five-step process to guarantee you’re building a high-converting landing page that converts visitors into customers. The result? More sales and more profits! Let’s take a look at how to build a high-converting landing page!

1. Step One: Figure Out What You Want Your Landing Page to Achieve
   The first step is figuring out what you want your landing page to achieve. You should be able to answer this question before you start designing the page. Some common things people want their landing pages to do include driving traffic, getting email signups, and capturing leads. Once you know what you want your landing page for, it's time for step two!

2. Step Two: Decide What Type of Landing Page You Need
   Step two of the five steps is deciding what type of landing page you need. If you are starting your business with a new product, service, or campaign then you will want to build an Explainer landing page. These pages are designed to give potential customers all the information they need without being too distracting. In this case, it may be best not to include a form as you don't want people filling out your form before they have all the information they need.

3. Step Three: Create a Compelling Headline
   Your headline is the most important part of your page. It's what people will see first and it's what they'll base their decision on whether or not they'll click through to your site. Your goal is a headline that is compelling enough for visitors to want more information. A good rule of thumb is that if you can't come up with a great headline, you may need to spend more time thinking about how the visitor will view your product or service.

4. Step Four: Write Compelling Copy
   Now that you know who your target customer is, it's time to show them what they want. This is the part where you'll write compelling copy for your landing page. It should include an attention-grabbing headline, clear and concise descriptions of what your product or service offers, the benefits of using it, social proof (testimonials, reviews), and calls to action. The key is to get right to the point with as few words as possible so you don't overwhelm visitors with too much information.

1. Step Five: Add an Irresistible Offer
   The last step is to add an irresistible offer. Offer something of value that people will want, such as an ebook or video series that can help their business. They'll need to provide their email address and name on the landing page before they can get the offer.