Need to return the #views to the page. We had it once, but it fell out of favor. It is a necessity for advertisers to understand the impact of their investment

The big problem with this is that it is impossible to measure across all the different platforms. For example, what happens when a user posts an article via steemit.com, only gets 5 views from the users there, but they get 10,000 views from SteemPeak.com?

Should have some filter to stop the herd of bot accounts. Advertisers only want real eyeballs, not simply hordes of fake accounts. Perhaps tie it to the reputation? Need some ideas here.

Well, advertisers would really be choosing which users/articles they want to advertise on. There would likely be a large need for ways to collect and present data to potential advertisers so they could make good decisions.

For times when ads are being displayed, authors should be able to define a default image or proposition.

It would probably work similar to how thumbnail previews are done today.