Times are changing

In the example above is shown a scene of How I Met Your Mother, Season 8 Episode 11. The episode originally aired in 2006 and has been playing on television channels ever since. It might suprise you now that a poster of "Zoo Keeper", which was released in 2011, is shown on a poster in an episode from 2006.

20th Television, the distributor behind How I Met Your Mother has been selling advertising spots in their episodes. They edited in places for advertisements which fitted seamingly in the scenes. This technology makes it possible to make money on television shows even when the content in them has aged.

In the future, techonolgy like this might be able to place ads which are selected for you. It might be a good market for AdEx to look into :).

I would love to hear your opinion on this subject. I personally don't like the way we are becoming more and more controlled by big companies.