Attention,Approval & Addiction

The average attention span of goldfish is 9 seconds whereas of humans has dropped to 8 seconds in past 2 decades. Why is it so, What is the biggest change that happened in last decade, What made us so attention deficit that we can't focus on one thing for longer duration, What has lead 800% increase in ADHD cases.It is the time that medium has become more important than media.

The answer is deep embeddedness of technology in our daily life which has become our extension & its impact on brain. It took decades & hundreds of court cases to declare cigarettes are carcinogenic, many decades to consider fast food are unhealthy. Here also we are first Gen using the technology so closely without considering its effect.

These gadgets are hyperstimulating our brains, Once a great media mogul has said that in future "Medium will be more important than content".Throughout the day we are being bombarded with information overload, whether its news, social media, trending feed, posts, believing in fake stories, fake smiles of others

Whenever we use smartphones a small chemical dopamine is released which make us feel happy, but that same thing is also responsible to make one addict to it, MRI scans of an cocaine addict show similar result with a person who is technology addict

Companies are designing interfaces to make us more addict so they can get more and more attention to generate their own revenues. Countries like China, South Korea have established detoxifying centres to detoxify them from Technology Addiction

Its the time that we should analyze the impact of technology on our brain and How they are affecting our lives and taking away of experience that we are "Alive".