In 2017 , 2/3rds of all global ad dollars will go to....
In the new media world, five companies are crushing everyone else. This year, two-thirds of all global ad dollars will go to the Big Five: Google, Facebook, Tencent, Baidu and Alibaba, according to the latest PriceWaterhouseCoopers Entertainment and Media Global Outlook
Facebook, America's "Duopoly." Together they are expected to take 83% of every new ad dollar, according to calculations from Digital Content Next, the premium publishers association.
Three companies in China — Alibaba, Baidu and Tencent — control over 60% of the Chinese ad market and now account for 15% of all global advertising.
Why it matters: The absence of regulation to curb the dominance of some of these tech giants has forever changed how people consume news AND ads, and the strong keep getting stronger. Some Trump White House officials such as Steve Bannon fantasize about clamping down on the tech darlings but we see no signs they will act anytime soon.
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Beautiful post
Interesting
I will follow you to see your future posts! I give you a vote!
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