BDO High Street Sales Tracker for the week ending 5 April 2020 shows total UK non-food LFLs of -39.1% (Prior Year +1.3%), with store-based LFLs -94.2% (PY -3.5%) and online (non-store) +77.3% (PY +23.3%).
Fashion LFL sales decreased -40.3% (prior year +2.1%), Lifestyle -39.2% (prior year +1.2%), and Homewares -25.5% (prior year -5.9%).
Analysis and Comments
The reported total LFLs of -39.1% (Fashion -40.3%) mark a less severe downturn than some analysts sector average assumption of -80% for the week.
At present, the majority of non-food retail stores in the UK are closed, however with the notable exception of Next, the majority of clothing retailers are continuing to fully operate online.
The outperformance this week versus the street expectations has therefore come from online (non-store) sales, with BDO reporting a very strong +77.3% across all non-food retail categories.
While a category breakdown is not provided, the data implies a significant year-on-year increase in online fashion sales.
Short, but solid post.
Hopefully we can meet, in the splinterlands adventurer.
I hope so too and we might have in the past ;)
So sad, most retail stores around the nation are closed and that might make them loose a lot this period.
What is LFL? Extreme Football League?
Like for Like. Taking apples versus apples 😃