Hey @heymattsokol this is great e-book on the way , hope it will be helpful to this community .
I would like to add a quote here , that may be helpful to bloggers on this platform;

Why You Should Upvote Comments!!!!
I've noticed alot of people doesnt reward their followers, and their commenters on here.
It's a shame.
When someone takes the time to not only read your post but to leave a comment. Even throwing your small vote their way does a lot of great things...
They are More Likely To Follow You;
I'm not saying you should upvote every single comment you get. I try and look for those that I feel provide value to the post. When they see that you upvoted their comment and they will be rewarded as a result. This encourages them to follow you; Then you'll have a regular on your poSt!
You can grow your followers so that they can grow you.
If they choose to keep their Steem in their account, They may power it up. If you continuously are upvoting their great comments, then they will steadily grow overtime. Their vote will be worth even more, and they'll be able to upvote you, The upvotes you gave them helps them grow, so they have more power on the platform.