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RE: Blue Apron Has Been Getting Smashed
I read a couple weeks ago that the cost to gain each customer was some rediculous number, like $50+ if I remember correctly.
I read a couple weeks ago that the cost to gain each customer was some rediculous number, like $50+ if I remember correctly.
Unreal, the margins don't seem fantastic on their product either. Expensive to ship.
Okay I was off with my number just a bit. The cost is $94 per new customer!!! https://www.google.com/amp/s/www.recode.net/platform/amp/2017/6/1/15727182/blue-apron-ipo-s1-analysis-customer-acquisition-marketing-churn
Wow, great info! 178 million in marketing costs from March 2016-March 2017!