Even if the traditional entities create a token, they are still centralized. Also, their business models are still built upon advertising. That requires data. There is no way the traditional companies are going to give up the revenue that comes from advertising or data selling. Wall Street will not allow it.

If Facebook were to create a token and allow its users to earn it by being active on the platform, it would be depriving its stock owners their profits. It would cause Facebook stock to crash. The only situation I can imagine Facebook trying something like that would if its users started leaving in droves and they did it out of desperation.

Early this year, I tried to entice some of my friends to drop Facebook and come to Steem for us to continue our discussions here and earn some change while at it. To my utter astonishment, they'd have none of it. I've heard all the usual accusations of Steem being "scam" or a "bubble". I think I made it sound too good to be true. In actual fact, what Steem is all about is every participant also being an owner and entitled to their share of the profits. That's it. The fact that the valuation of Steem is speculative at the moment is absolutely nothing out of the ordinary. At such an early stage as Steem is, it is normal for companies to heavily rely on investor money. The time for fiat revenue generated by businesses on Steem creating buying pressure on STEEM will come. I think we should emphasize that by spending time on centralized platforms, their users are effectively donating their time as well as control over their creations to the owners of the platform. Now that an alternative exists, there is no reason whatsoever to do that. Who thinks Zuckerberg isn't rich enough being worth $78 billion?