A Win-Win System of “Content, Traffic, & Advertising

in #content6 years ago

CBNT is a decentralized professional content sharing community based on blockchain technology and an ecosystem model of DPGC (Decentralization Professional Generated Content). CBNT will create a win-win ecosystem for all participants, including content/articles providers, content readers (viewer), ad publishers, and token holders. In the CBNT community, whether you are content generators or content viewers, both sides can receive tokens “Mining Rewards”. As CBNT grows and traffic boosts, all the profit of numerous ads will also be distributed to all of the participants.

Ecosystem Value of CBNT

High-Quality Content Creators:
• High-quality content will be rewarded with more tokens, which equals financial benefit and reflects the value of creations.
• Second, lots of traffic will lead to high-quality content and generate advertising value.
• Content creators can realize additional benefits from their specialized knowledge through the establishment of paid readings, paid sharing groups and paid Q&As.

Content Viewers and Communicators:
• High-quality content can attract more viewer’s attention, and viewers can gain CBNT tokens via sharing, commenting, and liking etc. This creates a positive feedback loop between content viewers and generators.

CBNT Token Holders:

• Based on the CBNT Token operating system, content creators, viewers, and the CBNT community will become stakeholders. When the value of the CBNT community continues to rise, all CBNT token holders will benefit.
• CBNT advertisements adopt an open and transparent bidding method to protect the interests of CBNT token holders.

Ad Publishers:
• All CBNT participants are real name people providing high-quality traffic. This helps advertisers to effectively select real and precise traffic, increase advertising conversion rates, reduce advertising costs, and increase ROI.
• The advertisement can be paid with BTC, USDT, ETH, CBNT and other digital assets.

CBNT’s Thinking

Since the first general-purpose computer in the world, humans have spent more than 70 years doing unlimited sharing and free distribution of information. The superior content generators and communicators provide high-quality content to Facebook, Zhihu (China Quora), Jinri Toutiao etc. These user-generated Social Content Platforms have billions of dollars in profit every year. This profit and value are connected to the huge amount of traffic brought by those content creators, yet they don’t have absolute control over the contents they created. Content creators are also not rewarded with equal financial benefit. The team at CBNT thinks this business model is not sustainable, and CBNT aims to change the conventional business model of content platforms and let every participant benefit from CBNT.

Adopting the “participating is mining” model, CBNT will issue tokens, which represents rights on the platform. CBNT will focus on blockchain information and financial and investment fields which are highly related to the token economy system too. Content generators, viewers, and communicators can mine CBNT tokens by posting content, sharing, commenting, and liking etc. on the CBNT platform.

CBNT will be built as a token economy system that fully complies with the rules of the free market economy; every individual who has contributed to others can benefit from it financially, thus solving the following problems faced by the traditional internet content ecosystems:

  1. Reduced content quality caused by the attention economy.
  2. Content creators spend time creating content and provide value for the platform while ultimately transforming their work for the benefit of the platforms' profit model.
  3. Content viewers and communicators can't share the financial value that the content generated.

Website: https://www.cbnt.io/index-en.html

Whitepaper: https://www.cbnt.io/whiteBook1.pdf

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