An Alipay money collection code to feed 2.8 million Chinese town youths.
In the past year, the most proud thing about Chen Shilong, a young man from Chengde Township, Hebei Province, was: "Working for Ma Yun and earning a suite."
Every day after noon, Chen Shilong Ma Li put on a blue vest, riding a motorcycle to walk through the downtown area and night market of Chengde, a small shop to sweep, the whole street does not leave a dead end. The first time the store owner met, Chen Shilong always pulled out a blue QR code.
The boss doesn't have to ask him to know his intentions. Chen Shilong's blue vest is printed: Welcome to Alipay.
Chen Shilong is a local promoter of Alipay. In China, there are at least 300,000 such pushers.
In February 2017, Alipay launched a collection code for small and micro businesses. Nowadays, tens of millions of roadside stalls and self-employed shopkeepers rely on this QR code to collect money and calculate running water, which has become a great artifact for them to embrace the mobile Internet and carry out digital transformation. The QR code not only helped these businesses, but also led the upstream and downstream industries around this money collection code, and also spawned a new business model. According to Alipay, this QR code alone has driven 300,000 people, 1.1 million system software providers (ISVs) and 1.4 million part-time micro-users, directly creating jobs of about 2.8 million.
With mobile Internet platforms such as mobile payment, take-out, shared bicycles, and rentals continuing to sink into the market, Chinese youths are starting to gain more and more directly enjoy the benefits of mobile Internet, and they will find a good place at home. The work, and these are the epitome of the chain reaction of the rapid rise of the platform economy and the sharing economy.
"personal code"
Chen Shilong discovered that "a kind of two-dimensional code" can make a profit, which was discovered when helping parents run a breakfast shop.
This breakfast buns shop is the main source of income for their family. It starts to get dark early and sometimes sells seven or eight hundred pieces a day. However, the cost and living expenses are not much, and there is not much money saved every month.
At the peak of the number of guests, collecting money is a mess. In February 2017, Alipay launched the "collecting money code" function, which is convenient for offline merchants to collect money. Chen Shilong, who is flexible in mind, immediately applied for a money collection code that can be sent to the door for free.
At that time, his idea was simple: save trouble, but also avoid collecting counterfeit money, which is quite good.
At that time, the money collection code was just beginning to be promoted. Chen Shilong enjoyed the dividends of the first batch of users. He paid more than 30,000 red packets by paying the QR code. Later, he discovered through the red envelope money that he can promote the QR code part-time.
An Alipay money collection code to feed 2.8 million Chinese town youths
One year later, under the lobbying of Chen Shilong every day, more than 1,000 Chengde roadside shops, night market stalls and taxi drivers access the money collection code.
He also gained a lot of money himself. By promoting the money collection code and the red envelope code, he made a total of more than 100,000 yuan last year. More than 90,000 yuan paid a down payment for a small two-bedroom home, and thousands of motorcycles were bought. This is a bit higher than the brothers and small ones who are also working part-time around him.
Chen Shilong brothers have a small number of part-time jobs, there are delivery, there is a delivery, there is a send to the same city flash ... the cost of an electric car, earning a few thousand a month is not a problem.
At present, about 75 million people in China, like Chen Shilong and his brothers, are using their spare time to do various part-time jobs for various platforms. Part-time income subsidies are more than enough for households, time is flexible, and entry thresholds are low. Moreover, such opportunities are now everywhere in the four- and five-line counties and cities, which means that getting together and working in first-tier cities is no longer the only choice for young people in the town.
These changes in the Chinese township youth have caught the attention of the British veteran business magazine The Economist. In 2018, The Economist made a special issue on the rapid rise of the sharing economy and the platform economy. The article argues that these innovation platforms have improved the efficiency of supply and demand matching for the labor market; for ordinary families, especially for low- and middle-income families. A substantial increase in income, as well as the creation of new jobs and new jobs.
Spring of small town technology youth
In Chengdu, more than 2,000 kilometers away from Chen Shilong, the money-collecting code allowed Deng Liping to find a new way out of work. The 36-year-old disabled person has been a ticket agent for more than ten years. He is famous in the local area. With the popularity of the mobile Internet, people can book tickets at their fingertips. Deng Liping’s business can’t go on.
At the beginning of 2017, Deng Liping, who was active in the mind, became the first batch of "two-dimensional code". He did his work. He simply set up a startup company to serve the offline promotion of various QR codes.
An Alipay money collection code to feed 2.8 million Chinese town youths
In the service provider system of collecting money, there are thousands of entrepreneurial teams like Deng Liping, and the team size is generally around 10, with low operating costs and flexible work. According to him, Alipay will reward employees based on the number of service providers and the frequency of scan codes. The service providers will provide employees with basic salary and commission, and employees with excellent performance will have a monthly income of 15,000.
This is where the platform economy is different from the shared economy. The former creates a longer upstream and downstream industry chain and a more diverse employment ecosystem. For example, behind a money-collecting code, there are both part-time BD, push, micro-customer, full-time print workers, system software developers (ISV) and so on.
Li Shuai from the rural area of Enshi, Hubei, is constantly upgrading in the upstream and downstream industry chain of collecting money. The bean sprouts company he established in Tianjin, originally like Deng Liping, also provided the local company with a push service. Slowly, after 90 years of going to college and loving things, he began to lead the company into a new role with more technical content. Do Alipay's ISV, the system software developer.
Li Shuai calculated an account. Last summer, 80% of the income from bean sprouts came from the promotion of Alipay. Since the beginning of this year, the main business of bean sprouts and the main source of profit have become a special payment system to help local governments and hospitals. Shangchao upgraded and upgraded the code gun to support multiple payment methods.
With the diversification of the company's business, the bean sprouts employees expanded to 50 people, of which more than a dozen were engaged in technology development. Li Shuai said that they graduated from the technical school of vocational and technical schools, and it is difficult to find jobs in the first-tier cities, but here. "A small day can be very moist."
Li Shuai and his bean sprouts are the epitome of 1.1 million employees based on Alipay's system software development. It is also the epitome of the tens of millions of new jobs brought by the platform economy.
These young people have made China's fourth- and fifth-tier counties and cities start to relive.
Reunited county town
Kaibang Weiye, which is based in Qingdao, Shandong, is the same as bean sprouts. It is an entrepreneurial team that provides local companies with local push services. In November and December 2017, the company’s revenue surged to several million. The reason behind this is that they started to promote the money-collecting business to Linyi, Zibo, Weifang, Yantai and other cities since the second half of last year. Various counties and towns under the jurisdiction.
Because they found that the lifestyle of the young people in the town is no different from the people in the city: they only go out with mobile phones, go to restaurants to eat mobile phones, pay for water and electricity, and use mobile phones. People in town like to eat and drink. The people in the county can also buy it at will; many people in the county are not low in income, and the house prices are cheap, and the daily spending power is often not lost to the city.
The strategy of helping the company to continue to sink with the mobile payment and e-commerce platform, to the county, the town to plant two-dimensional code.
In this way, hundreds of young people in the town have become part-time micro-helpers of the company. This group used their plenty of leisure time to win the vibrato, fast hands, funny headlines, playful blue moon, king glory, now The mobile phones were put down, and the streets and alleys of the county were busy.
An Alipay money collection code to feed 2.8 million Chinese town youths
This is not the end of the long tail effect of the money collection code.
More and more young people in town find jobs or part-time jobs at their doorsteps, and they also bring about a change. They make China's small county towns re-live.
This year's Spring Festival, Feng Yuming, a sophomore at the School of Journalism at Nanjing University, returned to his hometown of Sanming City, Fujian Province to do a street-side shop survey, and found an interesting phenomenon. In this birthplace of Shaxian snacks, it has been a continuous outflow of people, pouring into the front line. The city is doing snacks, but in the past year, more and more couples have chosen to go back to their homes to open stores. The direct reason is that the cost of doing small business in big cities is getting higher and higher, the real estate development in big cities is slowing down, and the construction workers are decreasing, which leads to the slack business of the snack bar. On the contrary, more and more young people have returned to their hometowns in the county towns in the past two years. The county towns are getting more and more lively, and the space for making snacks at their doorsteps is also growing.
During the two sessions this year, China Economic Net held a special program on solving employment problems. Several members pointed out that as digitalization sinks into third- and fourth-tier cities, it is possible to send out-selling, express delivery, and push-to-ground revenues locally. It will not be much worse than the first-tier cities, thus contributing to the balanced development of the regional economy.
Chen Shilong of Chengde, Hebei Province also had similar feelings. He also worked as a brother in the major Internet companies, and he did not lack the work he had previously worked in Beijing.
Chen Shilong said with a smile that the story of his own "two-dimensional code bought a suite a year" spread, and it is likely that some acquaintances will choose to come back. After all, "With your efforts at home, you can make a good day, who wants to leave home?"