RainCheck: Bridging the gap between online and offline shopping through the use of Blockchain

hypervira (46)in #ico • 6 years ago (edited)

The world is indeed disrupted in a way or two, especially in the e-commerce industry. When the rise of digital era came and with the advancements in technology, the e-commerce industry took a turn for the better that changed the way businesses do business. Many have built not just their physical presence but their online presence as well to reach out to more customers in a worldwide scale.

In the case of retail businesses, people have turned their individual smartphones and laptops into an avenue for replacing traditional window shopping. But this shopping attitude will never be gone out of the picture for it was found out that shoppers’ online window shopping activity is just a part of their research, but would still love to try the products on before doing any purchase.

What makes it difficult for shoppers to get their hands on their chosen product is that there is no way to know where and which specific branch or boutique has the exact size, color and other details they have chosen. The difficulty of having a technology needed to get the data and information required to actualize this vision is no longer impossible. With RainCheck, the gap between online and offline shopping is finally bridged.

RainCheck helps bridge the gap between online and offline shopping by elevating the reward and loyalty program than ever before. It is a platform that focuses on online-to-offline (O2O) commerce transactions that allows users to save their favorite item seen online and later be notified once the exact item and its details are available on-hand in a branch nearby along with its exciting rewards and cashback programs. RainCheck also offer card-linking, further making the acquisition of rewards seamless and a lot easier.

RainCheck understands how businesses having a loyalty program have become a vital marketing attempt to help boost sales and build customer relationships. However a lot of shoppers, despite being eager to be a part of such program, still fail to utilize their points or rewards into something that is indeed “rewarding” such as a VIP pass on a 5-star restaurant. Another scenario would be idling points year after year just to get the best possible reward in exchange to their points. No immediate rewards were seen.

Why RainCheck

RainCheck is not an infant solution, with its pilot launch to the Australian market it was able to receive noticeable amount of information and participation from the people. Partnerships have already been built and a lot are showing interests on someday having their own items rainchecked.

RainCheck’s platform is composed of ten modules that are connected to complete the overall ecosystem. This includes the product feed where shoppers get to do their online window shopping from various e-commerce platforms such as Magento, Shopify, Demandware and Neto.

The inventory feed where users get to see the actual in-store inventory information. It also has an O2O wishlist that allows users to store their favorite product seen online to the cloud. RainCheck also offer an integrated digital wallet to render payments. A location or proximity sensing capability is also embedded to help monitor which branch nearby has the exact item a shopper wishes to buy offline.

Raincheck also have connected POS & card-linked offers which are vital for the seamless rewards, can be in Rain Tokens, and programs transactions. They also offer push notifications, data analytics supported by AI and machine learning and is an open platform that allows others to learn and make use of their existing technologies.