The project dying part. Had a convo with a guy I telegram that bought some token he knew nothing about that has no useable product, only a promise to revolutionize cinema or something like that (as if that will happen) and now holds because it made him money. I asked him why he bought it and his response was basically: well a whale said it was going up.
Token usability never crossed his mind. Investors just assume that crypto isnt used for anything and you buy if the promise sounds cool.
That's why I don't see any of it dying any time soon if there's enough whale money in it.